Social media has become an integral part of our lives, and no platform is more ubiquitous than Facebook. Every year, it seems that the company expands its outreach to encompass more people and offer more services, which makes it an ideal marketing tool for businesses.
Today, we want to discuss the value of Facebook marketing and how it can help you achieve your goals. Regardless of the kind of company you have, marketing on Facebook is going to boost your brand awareness and ensure long-term success. Let’s discover how you can make that a reality.
Organic vs. Paid Advertising
One of the reasons why social media has taken off in recent years is that it put small businesses on the same footing as large corporations. Setting up a page was free, and with the right amount of effort and creativity, you could generate a large following.
While that’s still possible today, it’s much more challenging. The fact is that companies like Facebook are pushing hard to monetize their marketing services. With so much user information available, you can reach target demographics with pinpoint precision.
Thus, paid advertising is going to help you get a lot more traction. Building an organic audience of followers is still advisable, but it will take much longer to get the same results. Being active on social media is a must regardless of which route you choose but paying Facebook for a broader reach is going to provide a significantly better ROI.
Types of Facebook Marketing
Before we get into the benefits of using this platform, let’s go over the various kinds of ads and content you can share.
One of the first things you’ll have to do is set up a business page on Facebook. Here is where you can post images, write comments, and connect directly to your followers. Business pages will also lead traffic to your website, as well as provide contact information for your company.
One of the best ads you can do through Facebook is to promote a product (or product line). The ad showcases the item, the price, and has a link to the sales page on your website. You can also add discounts so that users are more willing to click.
When compared to images and/or text, video is going to get noticed and shared much more often. All internet users are more likely to watch a clip than pay attention to a single graphic. These video ads can show up in your audience’s feed and lead back to your business page or website.
Why Facebook Marketing Works
Before spending money on a new ad campaign, you want to be sure that you’ll get a good investment. Fortunately, Facebook has become good at targeting users, which means that you can generate a lot more buzz around your brand and your products.
Here are the top reasons why Facebook marketing is such a valuable tool for your business.
Expansive User Base
Although recent headlines have made some users wary of logging onto the social site, the fact is that Facebook has the most members. Over 80 percent of all internet users have a Facebook profile, with 65 percent of people over 65 having an account as well.
Simply put, your target audience is probably using Facebook, which means that you should too. While Facebook marketing shouldn’t be the only type of advertising you do, it will be one of the most rewarding.
What kind of products do you sell? If you were to come up with a buyer persona, what type of person would want to shop at your store? No matter what answer you give, Facebook has the tools to reach that demographic.
Some of the various metrics that Facebook can use to find new users include:
So, if you’re trying to reach single moms ages 30-45 in Los Angeles, Facebook can help you craft a campaign that will target them directly. You can focus in on your audience even further by seeing what products they’ve liked and purchased in the past, as well as general interests that could help you connect with them.
In the old days of marketing, you would spend time and money on a new campaign, put it out, and then hope that it worked. Whether it was a coupon mailer, a TV or print advertisement, or a sign in front of your store, you didn’t know what would happen until people started coming in. Even then, you couldn’t be sure whether they were coming because of your ad or for another reason.
Fortunately, now it’s never been easier to analyze your marketing tactics to see what works and what doesn’t. No longer do you have to waste energy and money on a campaign that may not pan out. Instead, you can get detailed analytics that show how effective your ads are and what you can do to make them even better.
When compared with other kinds of marketing tactics, Facebook is going to generate a higher ROI. On average, you could be spending less than $5 per conversion. If your average sales order is much higher than that (i.e., $15-$30), you are going to make a lot more than you’ll spend.
Best of all, the site uses a pay-per-click model, meaning that you don’t have to pay a flat rate upfront. The better your ads do, the more money Facebook makes, so you will get excellent results.
Bottom Line: Facebook Marketing is Effective
No matter which way you look at it, advertising on Facebook is a smart move for your business. If you haven’t set up a page yet, now is the perfect time to get started. Once you see the power of the social platform, you’ll wonder how you managed without it.